GONZALEZ, Cali. — AgroThrive, a producer of sustainable liquid organic bio-fertilizers, has appointed organic
industry veteran Will Daniels to the new role of president.
Daniels brings 30 years of leadership and hands-on expertise in the organic produce industry, spanning operations, food safety, quality, organic compliance, and research and development. Most recently, Daniels was president of the Produce Division of IEH Laboratories & Consulting Group. Prior to that, Daniels held executive positions at Fresh Integrity Group, WTRMLN WTR, Juicero and Earthbound Farm, where he spent 15 years and was responsible for the development of the company’s food safety and organic integrity programs for both processing and farming.
In addition to his professional roles, Daniels has made a significant impact in industry service roles, which include serving as president of the board of directors for CCOF, board member of the California Leafy Greens Marketing Agreement, and service on the Educational Advisory Board for the Food Safety Summit.
“My dedication to organic food and farming is deep and wide,” Daniels said. “It’s truly gratifying to watch consumer demand for organic food continue to thrive. As more land is converted to organic management to meet that growing demand, we need to ensure that farmers have access to high quality, high integrity organic fertilizers so that the organic brand maintains consumer trust. AgroThrive has a reputation for high quality, food safety, and organic integrity. I am thrilled to have the opportunity to join their senior management
and continue being a part of this important work.”
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